castle view realty
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Why should you choose Castle View?
Size Matters!!!
Pegs & Holes
The Lion
Right Back At You!
Not Just Having It, But Knowing How to Use It
Happy Family
Size Matters!!!
We're small by design-a team of less than 20--and have chosen to stay small
throughout the past decade. As a result, you get all the individual attention
you deserve-many of our clients say we treat them like "family" without
sacrificing anything the big national firms offer. You will not get lost in the
volume, and will not be treated as another row in a spreadsheet to achieve some
top X% agent status. Instead, your agent will take all the time needed to
understand your needs and requirements and partners with you to make the process
of buying or selling your home as smooth, stress-free, and financially rewarding
as possible. Because of our small size, Farah, the company's broker with over 16
years of experience, is able to oversee each and every transaction, to ensure
that we live up to our reputation. Finally, because we don't have the overhead
expenses of the national firms, we can spend more on marketing your house,
instead of our company.
Pegs & Holes
Unlike many other firms where the agents handle every step of buying or selling
a home themselves, we use a different approach: We use a team of subject matter
experts, some employees and some contractors, all ready to take care of each
part of the process, all coordinated seamlessly by your real estate agent, who
is your point of contact. For example, when marketing your home for sale,
pictures of your home are taken by an experienced photographer; brochures and
marketing collateral are created by our marketing director; financing and
qualification is done by our loan consultant; repairs and fix-ups are done by
our construction contractor; staging is done by our interior design expert; ...
you get the idea. Your agent is thus relieved to focus on what (s)he does best:
finding the right home for you, or the right qualified buyer for your home. Your
agent is your full-time link to the team, and provides you with updates at every
step of the process. (S)he manages the team of subject matter experts, and has
immediate access to the vast experience of the company's broker. The result is
an unbelievable focus of the whole team to make one transaction perfect: yours.
The Lion
Whether a real estate agent represents you in selling your home, or buying one,
there comes a time for negotiation. This is where many agents fail-they either
lose the deal, or win it at an unattractive price. Negotiation is part
knowledge, and part art:
We have the knowledge: we know the market, and keep up with the everyday
dynamics of each area we serve. We conduct a comprehensive study of the local
markets, which not only covers recent historical prices, but also often includes
calling the agents who just sold comparable properties to get the sold prices
not yet recorded. This gives us the knowledge to come to the negotiation table.
And we have the art: Years ago, one of our clients called our Broker, Farah,
"The Lion" because of her aggressive negotiation skills and her unique ways of
taking control of the transaction. The name has stuck with her, but the art has
been passed on to each and every one of our agents, who have been personally
trained by Farah on the strategies and tactics to win the best deal for the
client.
Right Back At You!
Of course every real estate agent carries a cell phone these days. What
differentiates us from others is not only being inseparable from our cell
phones, but our company's policy of returning a missed call within two business
hours. The caller could be our own client with a question, or a potential buyer.
If we ever miss your call, be assured that we won't rest until we have contacted
you.
Not Just Having It, But Knowing How to Use It
Obviously we use the latest technologies to market your house, find potential
buyers, get leads and follow up, search for properties matching your criteria,
etc. We would not be competitive if we did not. However, technology by itself is
not enough. An agent needs to be expert in using the technology available to
him/her to take full advantage of what it offers. Each and every one of our
agents undergoes an extensive training of every piece of technology we use, to
make sure they have mastered its features and use. Additionally, our systems
connect us to the network of all realtors nationwide, small and large, to market
your house, or find your next home.
Happy Family
A significant portion of our business comes from referrals. This is because of
our passion to make every client 150% satisfied! Our first-time clients are
often amazed by their experience with us, and become local advocates for our
company. We treat them like "family".
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